Positions

Job Summary

The goal of the Field Marketing Specialist is to drive a demonstrable business impact on BlackLine’s sales growth within the North American geography. There are currently 2 regions (East/West) and 1 country  (Canada) that make up the North American geography. BlackLine is looking for a data-driven, innovative and creative individual to build and execute field marketing programs within North America.

NA Enterprise Program team core values and motto:

• “Be bold, do amazing things”
• “Say what you mean, do what you say”
• “One team, Same mission”
• “Always be evolving”

Roles and Responsibility

• Communicate, and execute BlackLine’s field marketing plan in the North America Enterprise regions.
• Support the build out of a process around field marketing in the NA Enterprise Sales by establishing processes to scale opportunity growth from NA field marketing tactics
• Leverage knowledge of systems and technology to roll-out field marketing campaigns to NA Enterprise regional Sales teams to enable optimal lead follow-up and ROI on field marketing efforts
• Support virtual events in a box in partnership with product marketing and sales teams.
• Collaborate with the shared services marketing team to ensure that all deliverables, components, or assets in support of the field marketing programs.
• Track and measure ROI and feedback on Field Marketing activities
• Perform other duties as assigned.

Required Qualifications

Years of Experience in Related Field: Minimum of 2 years of experience in a marketing or B2B demand generation role

Education: Undergraduate degree, ideally with a focus in Marketing; MBA a plus

Specialized Knowledge, Skills, and Abilities:

• Superior MarTech stack knowledge and proficiency in marketing automation and CRM and other technologies including but not limited to; PFL, Sendoso, Project Mgmt. tools Outreach or SalesLoft, LinkedIn Sales Navigator, MS 365 Office.

Other:

• Ability to execute and optimize enterprise field marketing programs in NA sales regions
• Strong project management skills
• Strong attention to detail
• Effective business partnering skills to work cross-functionally including sales, partner alliance, sales and marketing operations, shared services, and the broader marketing organization
• Ability to balance managing the big picture along with tactical, detailed execution
• Strong sense of urgency, focus and discipline
• Assertive, yet gracious, kind, and likeable
• A quick study with excellent written and verbal communications. Able to relay incredibly complex ideas in simple terms.
• Self-starter mentality who is autonomous, with startup experience
• Comfortable working in a rapidly changing environment with limited resources and every changing processes.

Preferred Qualifications

• Experience planning and running field marketing initiatives and /or marketing programs
• Experience in B2B Marketing in an enterprise software organization a plus
• Experience working with Industry/Vertical markets a plus

Working Conditions

Standard working conditions of a professional, office-based environment

May travel up to 20% as needed