Job Summary

Senior Manager, Paid Acquisition is responsible for leading campaign marketing strategies and driving integrated marketing plans for the BlackLine product portfolio that increase awareness and interest of our brands and reinforces the value proposition of our product offerings.  This role is responsible for driving paid acquisition across Paid Search, Paid Social, and Programmatic channels, including but not limited to Google, Bing, Yahoo, LinkedIn, Facebook, the open web, and other exploratory platforms to achieve the integrated marketing plans.

The Senior Manager, Paid Acquisition has hands-on ownership over campaign build and optimization, oversees agency relationships in collaboration with other Digital Marketing staff, and is the Business Owner for activities supporting assigned BlackLine GTM segments. Through management, monitoring/analysis of keywords, ad copy, and creative, this role formulates and implemented best practices for bidding and targeting strategies while optimizing campaigns to increase click-through (CTR), overall conversion rate, and pipeline contribution across the digital marketing board.

This Senior Manager, Paid Acquisition role is also responsible for actively increasing conversion rates through A/B testing and landing page optimization. The role advises and collaborates with web developers, designers, and the global marketing teams on increasing lead capture volume and minimizing costs and through design, structure, and content, while analyzing and reporting on campaign performance to stakeholders.

Roles and Responsibility (list in order of importance)  

• Relationship owner for assigned BlackLine GTM business groups including goal setting, campaign strategy, execution, and optimization.
• Possess a high competency in driving new leads identifying marketing-qualified leads and accounts, by converting site traffic through calls-to-action, utilizing technology stacks, testing landing pages, and demand generation content.
• Manage bottoms-up forecasts and budget for your campaigns in connection to quarterly and annual plans.
• Develop and maintain a campaign measurement framework to ensure ongoing review and adjustment in alignment with marketing funnel critical metrics.
• Measure and optimize marketing funnel and programs. Take accountability for budget, agency resource allocation, and performance to plan against defined metrics.
• Build best in class customer journeys.
• Partner with regional marketing and sales teams to develop a high touch marketing strategy with the goal of building and accelerating pipeline for targeted accounts.
• Collaborate with cross-functional marketing teams on campaign concept, content requirements, buyer’s journey development, and digital marketing execution to ensure effectiveness execution.
• Specialty includes the following:
• Own and optimize Paid Search, Paid Social, and Programmatic Advertising channels
• Managing, researching, organizing, implementing, maintaining and optimizing high-volume global paid search (PPC) and paid social campaigns across multiple platforms
• Conversion Rate Optimization with a hands-on approach and in collaboration with web dev and design teams
• Assisting with the design, creation, and optimization of international and foreign language websites and landing pages
• Optimize our top level lead nurturing processes through email, content, and social channels.
• Generating reports for senior management, including campaign performance, conversion rates, CPL, pipeline influence, etc…
• Actively managing and monitoring website lead capture rates and metrics
• Monitoring proper lead capture and tracking of leads and conversion events in Salesforce CRM and other systems.

Required Qualifications

Years of Experience in Related Field: 5

Education: N/A

Technical/Specialized Knowledge, Skills, and Abilities:

• 5+ years of experience in Search Engine Marketing, particularly with PPC across Google and Bing
• 3+ years of experience in Paid Social across LinkedIn and Facebook
• 3+ years of experience in Programmatic Advertising via DSP or ABM advertising platforms
• 3+ years of experience in Conversion Rate Optimization using platforms like Unbounce, Instapage, Optimizely, or other similar experimentation platforms

Other:

• Experience managing global and localized campaigns
• Strong analytical and organizational skills with ability to translate analysis into insights, action plans, and managerial level reports
• Is able to work early morning or evening hours to support global teams in EMEA and APAC regions
• Comfortable multi-tasking, has a can-do attitude, and an ability to work both independently and collaboratively on team based projects

LET’S BUILD YOUR FINTECH CAREER TOGETHER

The FinTech industry has grown exponentially over the last couple of years. Buzzwords such as robotic process automation, machine learning, intelligent automation solutions, and artificial intelligence make it extremely difficult—regardless of the research you do—to identify which companies are truly at the forefront of technology.

At BlackLine, these buzzwords are a reality.

Founded in 2001 with headquarters in Los Angeles, California and offices throughout the U.S., Europe, Canada, Australia, Asia, and South Africa, BlackLine serves some of the world’s fastest-growing companies and best-known brands.

Recognized by Gartner as a Leader in cloud financial close solutions, BlackLine continues to define the cloud market for non-consolidation financial close solutions, and for nine years running, has been named to Deloitte’s Technology Fast 500 list which recognizes the fastest-growing technology companies in North America.

So, are YOU ready to work at a fast-paced, growing company?

Because at the core of our success is our Business Development team—and we want you to be a part of it.

WHAT’S IN IT FOR YOU

As a member of the BlackLine Business Development team, you will be responsible for developing demand for BlackLine’s products and solutions. Likewise, we are committed to developing your talent and investing in your professional growth.

Are YOU looking for an inclusive and diverse work environment where your opinion is heard?

In your role as a business development representative (BDR), you will play an integral part in conveying the value of the BlackLine platform to prospective clients and, in doing so, you will have a direct impact on the future success of BlackLine.

To ensure your success at BlackLine, you’ll be immersed in an intensive 6-week training program, so you can hit the ground running and start qualifying leads in your territory. Training is focused on helping you establish successful processes as a BDR and providing a strong foundation for success in the larger sales organization. This is your opportunity to gain exposure to, and learn the nuance of, enterprise level software sales.

For your hard work, we offer base salary plus a very competitive uncapped monthly bonus structure, professional career growth, regular offsite team events, and free breakfast on Thursdays (because why not?!).

A DAY IN THE LIFE OF A BLACKLINE BDR

• Qualify marketing-generated leads from campaigns, website programs, conferences, and other channels
• Discover and qualify meetings with prospective clients through outbound prospecting into target contacts and organizations
• Work with prospects to thoroughly understand and align their needs with our solutions
• Handle software capability questions in the sales qualification process
• Achieve, and exceed, weekly/monthly/quarterly metrics (appointments, qualified leads, new contacts, etc.)
• Assist and coordinate with marketing campaigns as necessary
• Manage prospecting status, data integrity, and weekly forecasting in Salesforce.com and Outreach

THE IDEAL CANDIDATE

• You’re a self-starter—motivated, driven and focused on achieving goals
• You always bring your A game—you don’t do average
• You’re comfortable in a fast-paced, high-energy environment
• You can think on your feet in a conversation and answer unexpected questions with ease
• You’re willing to learn, be coached, and can adapt easily to change
• You have excellent interpersonal, verbal, and written communication skills
• You have a commitment to professionalism and have solid organizational skills
• You have at least 1 year of sales or cold-calling experience—a plus, but not required
• You have some accounting knowledge (CPA eligible or Audit experience)—a huge bonus, but not required

IN 90 DAYS, YOU WILL

In just 90 days as a BDR at BlackLine, you will have learned to prospect, cold call, and communicate the value of our platform to one of the most technical and complex audiences—Finance and Accounting.

But it doesn’t stop there. You’ll also be able to:

• Articulate the complex B2B sales cycle
• Learn the ins and outs of tools, such as Salesforce.com, LinkedIn Sales Navigator, Outreach, Hoopla, ZoomInfo, DiscoverOrg, InsideView, ClearSlide, and Kapost
• Understand the technical landscape of our target audience
• Call into a greenfield that has more than 90% total available market
• Successfully handle objections both on the phone and through email
• Be a part of an exciting, fast-paced culture both on the team and throughout the company
• Have conversations with C-suite executives and Fortune 500 companies
• Be involved in corporate conversations at all-hands meetings for a growing, public company
• Participate and contribute to new marketing campaigns and ideas