Effective 08/18/2025
This Cookie Policy (“Policy”) explains how BlackLine uses cookies and similar technologies (collectively, “Cookies”) to collect information that may contain Personal Data when you interact with our content or interact with emails we have sent to you or visit our websites or any sites or services that link to our Privacy Policy or this Cookie Policy. It explains what Cookies are and why we use them, as well as your rights to control their use. It should be read in conjunction with our Privacy Policy. Any capitalized terms used herein that are not otherwise defined shall have the meanings given to them in the Privacy Policy.
To learn more about which Cookies we use and for which purposes, please visit our Cookie Table or Cookie Settings, which may be found in the websites’ footer.
To the extent permitted by applicable law, by using our websites, our products and services, our content, or interact with emails we have sent to you, you consent to this Policy, including your consent to our use and disclosure of information about you in the manner described in this Policy.
What are Cookies?
A cookie is a small text file that stores information about a user's browsing activity and interactions with a website. When you visit the site again, the cookie allows that site to recognize your browser, this makes navigating and interacting with our websites a more efficient and personalized experience.
Cookies set by the website owner (in this case, BlackLine) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (such as advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer or mobile device both when it visits the website in question and also when it visits other specific websites.
BlackLine uses first and third party cookies, and both persistent and session cookies:
Persistent cookies stay on your device for a set period of time or until you delete them. Persistent cookies help websites provide a more personalized experience by retaining user settings and preferences. For example, to remember any preferences you have or choices you make when you use our website.
Session cookies are deleted once you close your web browser. They are primarily used to manage user sessions and provide a seamless browsing experience. For example, session cookies can keep a user logged in as they navigate through different pages of a website or remember items in a shopping cart until the user checks out.
When you visit our websites, attend an online Event, use our content, interact with emails we have sent you, or use our products or services, we and certain third parties (such as analytics and advertising providers) use Cookies to collect Personal Data about you. This data may include:
1) Online Identifiers: Such as IP address, user ID, cookie identifiers and device IDs, and advertising identifiers (e.g., from third-party platforms).
2) Device and Technical Information: Such as browser and system configuration data, browser type and version, operating system and version, device type, screen and language preferences, plug-ins, integrations, and time zone settings and system language.
3) Usage and Interaction Data: Such as pages visited and time spent on each page, referring websites and exit pages, search terms used within our websites or services, campaign engagement (e.g., ad views or clicks), browsing data, and clicks, scrolls, and other interactions.
4) Location Data: Such as general geographic location data (e.g., country, city, or region), inferred from your IP address.
5) Inferences for B2B Marketing: Such as company name and industry (inferred from IP address or domain), job title or role (when combined with third-party data), business interests based on browsing data.
We use Cookies for several reasons. For instance, to monitor, operate and improve our websites, Events, and services; security and fraud detection; localize services (e.g., language or currency); diagnose or fix technical problems; comply with applicable law (e.g., trade compliance); enhance performance and functionality; perform analytics; understand user engagement and interests; monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns; deliver personalized content; identify you across multiple devices; engage in targeted advertising; and support marketing and advertising campaigns. We use Cookies for four main purposes:
Strictly Necessary Cookies. These cookies are strictly necessary to provide you with services available through our websites and are necessary for our website or services to function properly. They are also strictly necessary to enable basic features of our websites or services, compliance with applicable law, and for fraud detection and security purposes related to user interaction. Because these cookies are essential to operate our websites, you are unable to opt out of these cookies.
Functional Cookies. These cookies are used to enhance the performance and functionality of our websites or services but are non-essential in their use. However, without these cookies, certain functionality may become unavailable.
Performance or Analytics Cookies. These cookies collect information that is used either in aggregate form to help us understand how our websites or services are being used, provide information on how effective our marketing campaigns are, or to help us customize our websites or services for you.
Advertising or Targeting Cookies. These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. They may be set by our third party advertising partners. They may be used by those companies to better understand your interests and show you ads that are more relevant to you on other sites in an effort to “re-market” our products and services to you. These Cookies are used to track users over time and across websites, including by third parties. For example, we use Targeting Cookies to show our advertisements on third-party websites based on your user preferences, and to determine when you visit our Websites directly from clicking on such advertisements. These Cookies may also reveal how many visitors with specific preferences have seen or clicked on our advertisements to optimize our advertising campaigns.
For a list of the Cookies used on our website, see our Cookie Table. In addition to our Cookie Table, see the list of Targeting Cookies used on our website on the table located at the end of this Policy.
Google Analytics
BlackLine uses Google Analytics (or a third party like Google Analytics) for aggregated, anonymized website traffic analysis. In order to track your session usage, Google or another third party drops a cookie with a randomly generated ClientID in your browser. This ID is anonymized and contains no identifiable information (e.g., name, email, phone number, etc.). We use Google Analytics or a third party like Google Analytics to track aggregated website behavior, such as what pages you looked at, for how long, and so on. This information is important to us for improving the user experience and determining site effectiveness. You can read Google’s security and privacy policies for Google Analytics. To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
Hosted Service
If you access our Hosted Service subject to the BlackLine Master Subscription Agreement or other contract between us and your organization, Cookies will be used that are necessary for the performance of that contract and for our legitimate business operations related to providing, supporting, maintaining, developing, improving and securing the Hosted Service. We do not use Targeting Cookies in the Hosted Service or our mobile app.
Cookies are not the only way to recognize or track visitors to our websites. We may use other similar but technically different means (such as tracking pixels or software development kits (SDKs), session replay, web beacons, HTTP Etags, local and session storage, TLS Session IDs, HTML 5 and JavaScript). For example, tracking pixels are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our websites or opened an email that we have sent them. This allows us, for example, to monitor the browsing history of users from one page within our websites to another, to store or access Cookies, to understand whether users have come to our websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns.
Additionally, this may include session replay technology, which is provided by third parties, that tracks and records a visitor’s journey and interactions on our websites by capturing certain aspects of a visitor’s activities on our websites such as page views, clicks, bounce rates, inputs, taps and mouse movements, scrolls and swipes, session time, and keystrokes/key touches. This technology allows us to recreate or replay a visitor’s journey to help us understand how visitors move around and interact with our websites. We use this information to measure and improve the performance of our websites, understand the user’s experience, detect and troubleshoot errors, and other purposes listed in our Privacy Policy.
In many instances, these technologies (covered by the term “Cookies”) allow our websites or other digital properties to function properly, and so declining Cookies may impair their functioning and affect your user experience.
Except for Strictly Necessary Cookies, you have the right to decide whether to accept or reject Cookies.
Manage your Cookie preferences. When you visit our website for the first time, a cookie consent banner will ask you for your cookie preferences. You can also manage your preferences at any time by clicking “Cookie Settings” in the footer of our website, even if you initially accepted or declined all or certain Cookies. Where required by applicable law, we will not drop Functional, Performance or Targeting Cookies unless you accept or enable them. If you choose to reject cookies, you may still use our website, however your access to some functionality and areas of our website may be restricted. The cookie choices you make are browser and/or device specific. If you clear your cookies from your browser on any of your devices, your choices will need to be reset. Once you’ve made your choices in the Cookie Settings, they will be stored for 365 days so you don’t have to re-configure every time you visit our website.
Manage Cookies using your browser. In addition to managing your cookie preferences through our sites, you can set or amend your web browser controls to accept or refuse cookies. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.
To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org. Find out how to manage Cookies on popular browsers:
To find information relating to other browsers, visit the browser developer's website.
For a list of the Targeting Cookies used on the BlackLine Websites, see our Cookie Table and the table located at the end of this Policy. You may opt out of targeted advertising cookies (aka Targeting Cookies) by clicking “Cookie Settings” (link located in the footer of our website). If you visit us from a different device or browser, or clear Cookies, then you may need to return to this screen to re-select your preferences. Opting out will not remove advertising, but, instead, opting out will result in the ads you see not being matched to your interests. To learn more about targeted advertising and advertising networks, please visit the opt-out pages of the Network Advertising Initiative, here, and the Digital Advertising Alliance, here.
Certain laws provide rights for individuals to prevent the “sharing” and “sale” of their Personal Data. BlackLine does not sell your Personal Data as the term is commonly understood. But we do allow some advertising vendors to use your Personal Data for internet-based marketing that may be considered “selling” or “sharing” under those definitions. The only means by which BlackLine may “sell” or “share” your Personal Data is with our third-party marketing or advertising partners. If you are located in a jurisdiction that provides this right, you may opt out of the “sale” and “sharing” of your Personal Data by utilizing the “Do not sell or share my personal info” banner on our website, or clicking “Cookie Settings” (link located in the footer of our website). This opt-out is specific to the browser on the device, so you will need to opt out again if you: 1) later clear your cookies, or 2) visit this site from a different browser or device.
If you are located in California and would like to opt-out of sharing using your cookie identifiers, you can click “Cookie Settings” (link located in the footer of our website) or turn on a Global Privacy Control in your web browser or browser extension. Please see the California Privacy Protection Agency’s website at https://oag.ca.gov/privacy/ccpa for more information on valid Global Privacy Controls. If you would like to opt-out of shares using other identifiers (like email address), please refer to the Section of our Privacy Policy with the heading, “Exercising Your Privacy Rights and Choices”. For instructions on how to download and use GPC, please visit https://globalprivacycontrol.org.
From time to time, we will update or modify this Policy, in our sole discretion, to reflect changes in legal and regulatory requirements and our business practices. The updated Policy will be posted to this website with a change to the “Last Updated” date (located at the top of this Policy). We encourage you to review this page periodically to stay informed, especially before you provide Personal Data. The updated Policy will take effect immediately after being posted or as otherwise notified by us. Your continued relationship with us or your continued use of our website, products or services after any such updates take effect will constitute acknowledgement and (as applicable) acceptance of the updated Policy.
If you have questions about our use of Cookies or other technologies, or if you have a disability and need to access this notice in a different format, please contact us as provided in our Privacy Policy.
List of Third Party Targeting Cookies
Cookie | Description | Link to Privacy Policy/Opt-Out Link |
|---|---|---|
6Sense | Allows BlackLine to deanonymize website visitors at the account level, understand the impact of BlackLine’s ad campaigns, and provide insights to sales about account-level behavior. | |
Adobe (Audience Manager Demdex) | Allows BlackLine to understand how users arrive on our website and how they engage with us on the website. Adobe also uses this cookie to understand the content with which you have engaged on our website so they may subsequently deliver some targeted advertisements to you. | |
AppNexus | Allows BlackLine to connect ad delivery and site visit information for account level insights, to understand the impact of BlackLine’s ad campaigns, and provide insights to sales about account-level behavior. | |
Beeswax | Presents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers. | |
Bing Ads | Helps BlackLine understand how our Bing campaigns perform by tracking actions on BlackLine websites once ads have been clicked. | |
Bizible | Bizible JavaScript tracks web page visits (including anonymous visits), general page navigation, content downloads, and form fill completions on blackline.com. | |
Demandbase | Demandbase analyzes online identifiers (cookies) in the aggregate and applies AI and machine learning models to provide us with analytics data regarding the use of our website. The use of cookies provides us with business intent; helps identify and count unique users; drive site optimization; and improve retargeting. Demandbase syncs with third party ad technology partners so that these users can be targeted in ad campaigns on the relevant networks. | |
The Meta Pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. | ||
Google Tag | The Google Tag is a single tag deployed across BlackLine’s website which connects to multiple Google product destinations. The Google Tag is by Google to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | |
Allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via LinkedIn campaigns. | ||
Marketo | Enables us to understand your interaction with the emails we send you, and to ensure we’re sending you relevant information; specifically, Marketo cookies let us know whether our emails have been opened, and which links are clicked. | |
MediaMath | Helps us to deliver advertising to your browser or mobile device on our website and elsewhere. They perform functions like preventing the same advertisements from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. | |
Twitter/X | Allows users to share content from our websites. |