BING CFO Playbook | How to Thrive in An Age of Change | BlackLine Magazine

The CFO Playbook: How to Thrive in An Age of Change

Today’s innovative business landscape is constantly evolving, cultivating competition that leads to thought and leadership growth. But the business world is also increasingly unpredictable, and the speed of change is more than a match for even the best-run business.

While change brings new opportunities, it also creates tremendous uncertainty. And for many, the default response to uncertainty is avoidance, caution, and a passive decision to do nothing “for now”.

Forward-thinking CFOs are taking a different approach, and proactively leveraging what seems like chaos into a strategic advantage.

These CFOs are embracing uncertainty as an opportunity to drive improvement in every accounting process. They are taking advantage of new technology to prepare for cyber threats, and they are leading the transformation of finance’s role from back-office function to business partner.

CFOs can choose many different paths and end goals for their organization, and the CFO Playbook series is designed to ensure a successful journey. It will equip you to navigate the fast-changing finance technology landscape, and help you thrive in this era of uncertainty and change.

From volatile political climates to increases in regulation, the rapid proliferation of new competitors to anticipated labor shortages, every modern CFO must be ready to face and manage the unknown.

And each one is on the cusp of a powerful opportunity to lead their teams into a new era of accounting and finance.

Read the CFO Playbook series to learn how to successfully navigate continual change, use uncertainty to your advantage, and ensure your organization is poised to thrive.

Written by

As Chief Financial Officer, Mark ensures BlackLine’s finance organization continues to drive growth, capitalizing on the rising demand worldwide for software solutions that generate greater efficiency, financial governance and risk management across all financial operations. Previously, Mark served as CFO at global Software-as-a-Service (SaaS) company Fiberlink Communications, and at Headhunter.net (now Careerbuilder.com), helping lead its IPO. He holds an MBA from the Harvard Business School.