FORMER MARKETO GLOBAL PRESIDENT MIKA YAMAMOTO JOINS BLACKLINE BOARD OF DIRECTORS
Seasoned, data-driven, go-to-market software veteran to help financial automation software company maintain and build on market-leading position
LOS ANGELES – March 18, 2019 – BlackLine, Inc. (Nasdaq: BL) announced today that Mika Yamamoto has joined the financial automation software leader’s Board of Directors, effective April 1st, 2019. A seasoned, data-driven, go-to-market software veteran, Ms. Yamamoto will draw on her more than 20 years of marketing, channel, strategy and operations experience at leading global organizations to help BlackLine maintain its leadership position and guide the company through its next phase of growth.
“Mika has an insatiable appetite for data and an incredible talent for translating data analysis and trends into actionable customer engagement. She brings a wealth of expertise to BlackLine’s board having helped several industry leaders build their brands in sectors spanning cloud technology to blue-chip enterprise tech and even customer-facing brick-and-mortar retail,” BlackLine CEO Therese Tucker, said. “Her experience leading the world’s frontrunner in the marketing automation space will be of tremendous value in helping us maintain our market-leading position in accounting automation.”
Yamamoto was most recently global president at marketing automation software leader Marketo. Prior to Marketo, she was the first to hold the role of CDMO (chief digital marketing officer) at SAP, where she was responsible for driving growth through digital transformation by leading the strategy and execution of the enterprise application software leader’s demand generation, marketing tools and technology, and field marketing disciplines. She also delivered segment-focused growth as CMO of SAP’s small and midsize business unit. Before SAP, Yamamoto launched the first brick-and-mortar Amazon Books store in her role as head of marketing and merchandising at Amazon. She also spent more than six years at Microsoft in a variety of channel and product management roles. The foundation of Yamamoto’s data-driven approach was firmly established during her previous tenure as research vice president at Gartner where she analyzed and forecasted trends in the technology market.
“The customer-focused culture, coupled with a market-leading product, puts BlackLine in a great position to continue to stay ahead of the pack in the financial software arena,” Yamamoto shared. “To add to this, the leadership team is an inspiring and seasoned group of individuals who are driving material impact on the company’s growth trajectory. This is an incredible combination to be a part of which is why I’m thrilled to join the board and help drive unprecedented growth as the company continues to scale and focus its efforts.”