Spending More Time Analyzing Balances and Reviewing Results

It started with the production of hand-wrapped chocolate kisses in a rural area of Pennsylvania in 1894. Now, The Hershey Company is a global entity with 18,000 employees, 70 locations, and 80 brands of candy and snacks — including the 70 million Hershey’s Kisses it produces every day.

For a company with ambitions to grow on a global scale while increasing market penetration in North America, financial operations have to be smooth and reliable. But after years of expansion, Hershey found its systems and processes, which tracked approximately 4,000 general ledgers across one chart of accounts, required a lot of work to get the insight it needed.

Reconciliation of accounts was particularly problematic, with 4,104 active account reconciliations, prepared by 121 people, and 77 people approving them — all with varying styles, formats, and deadlines. Data was kept in spreadsheets, on paper, and in emails, and was stored in shared drives, local computers, and file cabinets rather than in a central repository. It was clear that Hershey needed a different approach to account reconciliation.

“As a global organization, having visibility to the entire balance sheet is a need,” says John Zimmerman, Director of Financial Data Systems at Hershey for the last seven years. “The more global we became, the more oversight we needed into the chart of accounts. We were looking for process efficiency around balance sheet control, preparation, and reconciliation.”





Company Size


Business Impact

Gained enhanced efficiency and visibility during account reconciliation; created greater consistency across accounts; alleviated potential risks from lack of oversight; and automated journal entry processes for quicker analysis

The Results

Goals: Adopt a less manual and more scalable approach to monthly account reconciliations and book closing processes, as well as journal-entry retention, support, and review

Strategy: Implemented a scalable, automated, cloud-based solution for account reconciliations, journal entry, and financial tasks that integrates with SAP ERP and delivers push-button reporting and real-time access to data

Outcome: Shaved days of work off the desks of Under Armour’s accounting employees, who are now able to spend more of their time analyzing balances, reviewing results, and ensuring relevance and accuracy, rather than monitoring completeness and executing administrative tasks