Today, the “numbers” people are expected to not only close the books faster than ever before but adapt to new technologies, navigate shifting global regulations, and provide insight to the business at large. In anticipation, some accounting professionals are already working to find efficient, accurate ways to close the books, while others are expanding their knowledge of analytics and leadership practices to prepare for new roles.
Yet not every accountant is eager to adapt to improved use of automation or transition to the role of advisor. In the face of accelerated disruption, these “challengers to change” don’t see increased efficiency but increased risk. And the thought of radically altering age-old processes generates more anxiety than anticipation.
While these naysayers may seem to stand in the way of progress, in reality they are just as important to the change process as the champions. For organizations, engaging both change positive and risk averse employees is crucial to making change effective and sustainable.
And harnessing the power of both champions and naysayers in service of change begins by identifying them.
How? With the use of personas.
