Your current BlackLine products have set you up for success. They have saved you time and money. You also know an additional product (or two) can save you even more. The challenge? How do you convince your CFO that it is worth the investment?
During this presentation, we will examine the world-wide phenomenon of pet rocks, and how speaking to the ‘reptilian brain’ can help activate the ‘buy’ button when presenting a business case for new products. In addition, we will also discuss using the ‘5 Whys’ to get to the root cause for why you need an additional product(s).