The Case for
Continuous Accounting

The assembly line was a great way to build a car,
but it’s a terrible way to build a close.
Here’s how to move from the linear record-to-report
process to a practice of Continuous Accounting.

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The Curse of Assembly
Line Accounting

The first moving assembly line was installed by Henry Ford, who used it to reduce the time it took to build a car from over 12 hours to under three. By the early 20th century, a Model T could be produced in a mere 90 minutes.

This concept didn’t just change industries. It changed the way business leaders thought. After all, if an assembly line could speed up manufacturing, couldn’t it do the same for internal business processes like accounting?

So, as Ye Olde Mom-and-Pop Accounting Shoppe grew into the modern-day, 100-employee accounting department, the assembly line was used to structure the ever-increasing complexity of the close. Accountants had their assigned tasks, work that was done in a linear fashion, each activity dependent upon the next. And it worked—for a while.

Today, what’s going on outside the business—constant disruption, increased demand, and rapidly changing regulations—has outpaced what’s happening inside the business. The marketplace is bonkers. Superstar companies aren’t developed over decades, they’re made in months.

All of this means that accounting departments are now focused on simply keeping up. Those linear, step-by-step, time-sucking processes we’ve all relied on for decades are hampering analysis and insight. And the “accounting as an assembly line” mentality is no longer an advantage but a colossal albatross. What, then, is the alternative?

A little thing we like to call Continuous Accounting.

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The Age of
the Accountant

The discovery of fire (more accurately, the controlled use of fire) enabled early humans to cook food, repel carnivorous beasts, and survive past the ripe old age of 22, thus radically altering the course of homo sapiens’ future.

Continuous Accounting is no less game changing for the evolution of the accountant.

In the last century, slide rules and spreadsheets tethered accountants to the monthly close schedule. Every meaningful task was crammed into a week or two of frenzied work, with beleaguered accountants entering data, double-checking data, and running reports.

After days on end spent matching transactions and hunting for discrepancies, accountants had little time for performing the really important work of Accounting: strategy creation and analysis.

Continuous Accounting changes all of that. When close tasks are spread across the entire month, instead of relegated to the end of the month, accountants are far less frenzied and have more time for analysis. As key activities happen every day through automation, accountants and decision makers always have access to real-time data.

Because accountants aren’t trying to cram four weeks’ worth of work into one and no longer need to manually enter data, accuracy improves. Tasks that were reserved for the end of the period are embedded within daily activities, which means the pace of Accounting finally aligns with the pace of business.

When close tasks are spread across the entire month, instead of relegated to the end of the month, accountants are far less frenzied and have more time for analysis. As key activities happen every day through automation, accountants and decision makers always have access to real-time data.

It’s not just physical—it’s philosophical

Continuous Accounting represents not just a physical shift in how the work is done—day-to-day and via automation—but a philosophical one.

With access to real-time information, accounting teams are no longer the proverbial “day late and a dollar short” in delivering financial information. The C-suite doesn’t have to wait weeks—or months—for today’s balance sheet. As such, Continuous Accounting provides accountants with the means and methods to finally move away from the tedious, time-consuming tasks of manual accounting.

Those who practice Continuous Accounting quickly start functioning as
highly valuable strategists.

What’s good for the accountant is good for the organization (aka, “everybody wins”)

Enabling accounting teams to spend their brain capital on analysis and strategy doesn’t just benefit accountants. It also helps the entire organization become more agile, responsive, and proactive. Access to and quick analysis of real-time data is the Excalibur, the Golden Snitch, the Holy Grail of the 21st century.

Companies that have continuous visibility into financial resources and capabilities can seize marketplace opportunities as they appear. Real-time analysis is really what enables organizations to pivot when the economy changes, a new start-up gets uppity, or customers suddenly demand new products and services.

Companies that have continuous visibility into financial resources and
capabilities can seize marketplace opportunities as they appear.

The "Magic" of
Continuous Accounting

Just as fire must have at first seemed magical to cold, hungry, early humans, so too does Continuous Accounting look magical to tired, hangry accountants. Yet, like most things of wonder, Continuous Accounting isn’t magic—it’s science.

Robots and people and processes, oh my

The old record-to-report process relied on old technology—spreadsheets and emails and PDFs galore. While these tools were certainly an improvement over pen-and-paper ledgers, they still required the close process to be condensed into a frenzied, end-of-month period, whereby all documentation and data was laboriously aggregated and reviewed.

Because Continuous Accounting doesn’t rely on outdated tools, it also doesn’t produce an end-of-month task deluge. Instead, Continuous Accounting uses robotic process automation (RPA) to automate manual tasks, reduce accountant effort, and increase efficiency and accuracy.

RPA’s ability to match a million transactions in minutes may seem like magic, but it’s just the science of algorithms and AI.

The science of Continuous Accounting isn’t just about robots. With the help of RPA, organizations can improve processes and empower people. Automation makes it easier to streamline the close, that time-consuming slog mired in manual, step-by-step processes.

Freed from yawn-inducing manual data entry and given access to real-time data, accountants get to practice the science of accounting: analysis and business intelligence.

Freed from yawn-inducing manual data entry and given access to real-time data, accountants get to practice the science of accounting: analysis and business intelligence.

The Benefits of
Continuous Accounting:
Efficiency and Engagement

Continuous Accounting promises increased efficiency, improved accuracy, and access to game-changing, real-time data (not to mention fewer grumpy, stressed out accountants).

But wait! There’s more. Finance organizations practicing Continuous Accounting also benefit from:

Increased employee engagement (and reduced hiring costs).
Bored, tired, burned out accountants are a flight risk. But when they’re offered the opportunity to work on something meaningful—something that actually uses brain power, like strategy creation—they’re more likely to stick around.

The turnover of just one employee is expensive, equivalent to that employee’s yearly salary. It’s far more cost efficient to ensure employees are engaged with meaningful work. Continuous Accounting transforms your teams into exceptional accountants and analysts.

Additional time to focus on and drive continuous improvement.
In the old record-to-report process, there was barely time to manage the close, let alone focus on how to improve it. With Continuous Accounting streamlining the close and reducing manual labor, organizations have more time to take a closer look at and hone internal processes.

Increased opportunities for Finance to function as a strategic force in the organization.
Prior to Continuous Accounting, the close was an after-the-fact event. Today, finance organizations can finally access the real-time information that is so crucial to functioning strategically.

CFOs, controllers, and other accounting leadership roles can now help the organization act proactively, instead of reactively, by providing up-to-the-minute analysis and intelligence.

Transcending the
Assembly Line Mentality

The pace of business isn’t just fast—it’s frenzied. And it shows no sign of slowing down. Merely reacting to this pace won’t enable companies to survive. Instead, organizations must anticipate change and continually look for and implement tools that enable efficiency and expansion.

For finance organizations, transcending the assembly line mentality and moving toward a practice of Continuous Accounting is a way to be truly proactive.

Automating repetitive, rote tasks facilitates access to real-time data while simultaneously freeing accountants to do more strategic, value-added work.

By aligning the pace of Accounting with the pace of business, accountants, controllers, and CFOs not only keep up with the modern marketplace, but they can help drive the entire organization’s success within it.