Spending More Time Analyzing Balances and Reviewing Results

As the leading airport shuttle service in the United States, SuperShuttle International, Inc. provides consumer transportation services to more than eight million passengers every year in 35 of the top 50 airports. The company also offers executive car services, taxi services, and bus services.

The Challenge

SuperShuttle manages more than 35 physical locations around the country. Each location operates with a local accounting group responsible for day-to-day transactions. According to Wade Pennington, corporate controller at SuperShuttle, “With as many operations as we have, our chart of accounts is fairly large. We have 3,000 balance sheet accounts that we reconcile, divided among 40 locations. Yet our reconciliation process was done using Excel files and emails. It wasn’t an efficient way to manage our operations.”

It wasn’t just the inefficiency and paperwork that prompted a change: SuperShuttle was also committed to improving the work environment of their accountants. “A lot of accountant time was spent working in Excel, printing out backups, attaching it all together, scanning it into one file, and saving it in a shared folder,” said Pennington. “In terms of the bottom line, we weren’t focused on reducing costs as much as we were trying to improve the quality of work for people. We wanted our team to have more time to spend on value-added activities like analysis.”




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Business Impact

Eliminated manual tasks to free accountants to focus on analysis and risk mitigation, increased visibility, streamlined credit card matching, decreased time spent on both completing and reviewing reconciliations, reduced risk.

More Growth in the Playbook

In step with Under Armour’s mission of relentlessly pursuing innovation, over the last two years the company has acquired several new mobile app businesses and aptly named this market “Connected Fitness.” For Boyle, these businesses — MapMyFitness (acquired in December 2013), MyFitnessPal and Endomondo (brought on in the first quarter of 2015), and Under Armour’s own app, UA Record — represent not only a new reportable segment, but also three new company codes that operate on completely different non-SAP ERP systems and need to be incorporated into the company’s monthly close process. Using BlackLine, the company has been able to gain visibility into account balances and important information regarding the newly acquired entities. “BlackLine has been really useful in terms of gaining quick visibility into the ending balances in each of the accounts, giving our leadership a chance to review transactional details and key account balances without having full integration of those other ERP systems,” says Boyle. “That will continue to evolve as we go forward.”

The Results

Goals: Adopt a less manual and more scalable approach to monthly account reconciliations and book closing processes, as well as journal-entry retention, support, and review

Strategy: Implemented a scalable, automated, cloud-based solution for account reconciliations, journal entry, and financial tasks that integrates with SAP ERP and delivers push-button reporting and real-time access to data

Outcome: Shaved days of work off the desks of Under Armour’s accounting employees, who are now able to spend more of their time analyzing balances, reviewing results, and ensuring relevance and accuracy, rather than monitoring completeness and executing administrative tasks