“Sanoma already had an accounting software in place, but its use was limited to a workflow tool. All the reconciliations were still done using Excel spreadsheets,” explains Otto Sillanää, Manager, Finance Development at Sanoma. “Automated reconciliations presented a clear advantage for the team. Among three potential options, BlackLine significantly outperformed its competitors regarding the reconciliation software.”
While competitors offered great products for specific accounting tasks, BlackLine offered a more complete solution to cover Sanoma’s end-to-end process needs. The software platform allowed Sanoma to import data from different source systems that the company used, and implement automation rules in a consistent way. This allowed the F&A teams to have a more complete picture of the workflow, including an overview of which transactions had been already matched and the status of account certifications.
Above all, it is the quality of the partnership between BlackLine and Sanoma that made a real difference. While other solutions were focused on delivering good service, BlackLine acted as a true partner, helping Sanoma reach its specific goals. Sanoma valued BlackLine’s “hands-on” approach during the implementation phase, setting up workshops to run the team through the new software.
As with any tech implementation, factors beyond BlackLine’s and Sanoma’s control meant that there was a possibility that the implementation wouldn’t be delivered on time. To ensure this didn’t happen, a trained service consultant flew to Helsinki to deliver face-to-face workshops and help the Sanoma team roll-out the new software on the ground. This support allowed the solution to go live before the due date.
Sanoma rolled out the rest of the Smart Close package within months of its initial pilot, and confirmed the decision to adopt the Transaction Matching and Journal Entry products.