Positions

Senior Enterprise Marketing Manager - 14024

Remote, United States

SUMMARY/OVERVIEW

The Enterprise Marketing Team at BlackLine is seeking an energetic, creative, and passionate marketer with great campaign development, management, and execution skills to undertake our new Senior Manager, Enterprise Marketing Program, NA role.

 

RESPONSIBILITIES

This individual will be responsible for ensuring the timely execution of North America campaigns (via paid, owned and earned channels) through strict program management, ultimately contributing to achieving the desired campaign goals & objectives (KPI’s).

As the Senior Manager, Enterprise Marketing Program, NA your expertise to help manage, execute & monitor campaigns across multiple channels.  In this role, you will leverage your marketing expertise, organizational and leadership skills to help achieve overarching marketing and demand generation goals. You will collaborate closely with cross functional teams or ‘Campaign Architects’ to manage the execution deliverables across multiple campaigns designed to generate pipeline & awareness.

The successful candidate will have knowledge of demand creation best practices & the buyer’s journey, strong project management skills, the ability to drive campaign execution, and a natural inclination to measure the effectiveness of marketing activities, while managing the expectations of various stakeholders across the organization. They will also need experience in building, delivering, and optimizing digital campaigns which include (but not limited to) digital/social media, email nurture, webinars, content asset review, and paid reach (search, content syndication, etc.). The person will be proficient with data and comfortable with creatively investigating and solving challenges in the business using data. The role also requires expertise in managing and executing the strategy and tactics for all conferences, trade shows and field marketing events for the enterprise business.  Direct mail experience is also needed in this role.

  • Working closely with designated cross functional teams, assist with the planning, development and execution of integrated marketing campaigns
  • Manage the execution & launch timelines and project plans of campaigns and tactics to drive opportunities that contribute to sales pipeline
  • Collaborate effectively with key stakeholders across marketing, sales and supporting teams to drive end-to-end program results
  • Team up with other organizations which contribute to the success of marketing activities (such as Field Marketing, Narrative / Product Marketing Teams, Marketing Operations, Web, Events, Online and PR)
  • Manage the development and customization of campaign creatives, assets and content
  • Monitor & report metrics, lead and account engagement measurements/tracking, and team KPIs - suggestion optimization opportunities
  • Measure effectiveness of campaign activities/tactics, providing consistent reporting and outlining quantifiable results including opportunities, pipeline, and revenue.
  • Stay on the cutting edge of marketing best practices by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.

QUALIFICATIONS

  • Bachelor’s Degree in Business, Marketing or related field with 7+ years marketing experience, preferably B2B with a technology or software company
  • Marketing campaigns or programs management experience, experience using Project Management applications like Asana, Basecamp, etc.
  • Excellent project management and process development skills; you drive collaboration and make projects and teams work more effectively by providing standard tools, structure and process. Manage timelines and deliverables and raise issues as they arise.
  • Must use and incorporate data as part of regular processes, experience working with Discover.Org/ZoomInfo, Hoovers, etc. is preferred.
  • History of developing and executing demand generation and pipeline-building marketing campaigns (including digital, email, direct mail, events, webinars, etc.).
  • Must have the proven ability to successfully manage and execute multiple projects, priorities, and engagements simultaneously.
  • Project management skills with experience driving deliverables with multiple entities.
  • Understanding of Personas and the modern-day buyer’s journey and digital marketing techniques and technologies LinkedIn, Google, Content Syndication, (including marketing automation platforms, such as Marketo), etc. Prefer hands-on experience working with marketing automation and reporting systems Bizable/SFDC.
  • Experience in collaborating with and managing marketing agencies and vendors to develop creative assets for marketing campaigns.
  • Understanding of content marketing best practices across the buyer’s journey, how to leverage content across multiple marketing channels.
  • Industry, sales, and/or channel experience a plus.
  • Excellent written and verbal communication skills and presentation abilities.
  • Team oriented, motivated self-starter with relationship building skills with a positive attitude and passion to learn.
  • Potential to travel up to 15% of the time

PHYSICAL REQUIREMENTS

Work is primarily sedentary in nature; no special demands required.

Senior Enterprise Marketing Manager - 14024

Apply Today