Field Marketing Specialist, Mid Market - 13149

Woodland Hills, United States

Job Summary


The goal of the BlackLine Field Marketing Specialist is to support sales team activities and manage marketing projects that drive a demonstrable business impact on sales growth. Currently, this role supports five U.S. mid-market sales regions. We are looking for a data-driven, creative, and detail-oriented individual to build and execute field marketing programs.

Mid-Market Program team motto and core value:

  • Motto: “Plan the Work, Work the Plan”
  • Core values:
    • Collaboration is key, because to get where we need to go, the four wheels of our bus must roll in the same direction.
    • Detail-orientation matters, because taking a bumpy road slows down progress



Roles and Responsibilities

  • Collaborate with peers and vendors to plan and execute on field marketing events, which includes (but is not limited to) tradeshows and Blackline-hosted events.
  • Manage the field marketing budget and communication processes; follow-up, analyze, and report on results; and make recommendations for program optimization
  • Support the event process by writing copy, creating landing pages, and leveraging marketing technology platforms.
  • Produce the weekly sales team newsletter and other team communications
  • Acts as a back-up for team members and perform other duties as assigned.


Required Qualifications

Years of Experience in Related Field: Minimum of 2 years of work-related experience in a marketing or B2B demand generation role

Education: Undergraduate degree or related associates degree

Specialized Knowledge, Skills, and Abilities:

  • Knowledge and proficiency in using MS Office and Salesforce
  • Desired knowledge in other communication and marketing automation tools such as Wrike, Outreach, Sway, Marketo, Sendoso, 6Sense, Tableau, and LinkedIn Sales Navigator.


  • Demonstrates the ability to plan, execute, and manage field marketing programs
  • Can balance big picture goals along with doing tactical, detailed execution work
  • Possesses strong project and data management skills as well as excellent writing and verbal communication skills
  • Understands how to work collaboratively and cross-functionally with peers, Sales, Partner Alliances, and Shared Services to achieve goals; can be politely assertive when needed.
  • Has a strong sense of commitment, urgency, focus, and discipline; operates as a team player with a self-starter mentality
  • Is comfortable taking direction from others as well as making recommendations for change
  • Enjoys learning and applying new technologies to solve challenges; is comfortable working in an extremely busy and rapidly changing environment





Preferred Qualifications


  • Experience planning and running events and /or marketing programs
  • Experience in B2B software sales, finance, accounting, or business development
  • Experience in writing professional communications



Working Conditions

Standard working conditions of a professional, office-based environment

Field Marketing Specialist, Mid Market - 13149

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