Build regional strategic marketing plans aligned to regional sales priorities and revenue targets
Deliver integrated marketing programs to drive pipeline growth and customer loyalty with customer and prospect organizations. Programs include BlackLine led events, regional sponsorships, executive events, workshops and more to showcase customer success. Own agenda, content creation and promotional materials.
Execute marketing programs and project management from beginning to end including all logistics, onsite execution and post event analysis
Work with regional strategic partners to develop joint marketing programs
Understand the market trends in the region and customize programs as needed
Collaborate with global and regional marketing teams, regional sales and external partners to execute multi-touch programs that support regional objectives and revenue goals.
Communicate all marketing plans, activities and report program results consistently to regional team
Track program results, measure program success, and report metrics and presentations to regional RVP and sales team
Create regional content, direct marketing, social messaging and local case studies as appropriate
Look out for opportunities to grow our brand across the region
Have a relevant degree and/or equivalent marketing qualification
3-4 years of marketing experience in executing and managing marketing campaigns and programs
Experienced in using CRM and Marketing Automation software, such as Salesforce or Marketo
Comfortable in a matrix organization and working closely and tightly integrated with cross-functional teams to achieve goals
Have strong organizational and execution skills, attention to detail and a keen appreciation for the importance of setting objectives, activity tracking and reporting.
Enthusiastic about creating and managing end to end events, online and offline
Able to be independent with a hands-on approach
Have a strong understanding of budgeting and accruals
Excellent project and vendor management abilities
Great team player, positive and proactive
Comfortable in a fast-paced environment
Entrepreneurial, flexible, and can easily adapt to change