Marketing Operations Specialist - 12519

Woodland Hills, United States

  • Advise, build, deploy, track and report on all types of marketing campaigns – nurture, webinar, content, events, lead scoring, etc.
  • Act as an internal advisor/expert on B2B demand generation campaign set up and best practices
  • Build and execute complex campaign requests per the needs of internal marketing partners
  • Work with campaign managers to analyze the performance of programs – lead scoring rules, campaign performance and optimization of lead flows
  • Manage individual project requests from intake to deployment using best practice project management skills
  • Continuously improve data intake including list cleansing, list uploads and overall marketing database hygiene.
  • Monitor lead creation and flows within Marketo and Salesforce
  • Manage vendors and 3rd party integrations with Marketo
  • Perform other duties as assigned

  • 1 year in demand generation/marketing operations
  • 1 year of hands-on experience working with various marketing and sales platforms: Marketo and Salesforce.com experience required
  • B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance
  • Excellent planning and project management skills
  • Ability to look ahead to meet regular deadlines and predict and prevent last minute fires
  • Demonstrated strong Marketo skills
  • Ability to work cross functionally
  • High attention to detail with high volume output
  • Must be highly driven and self-motivated for a fast-paced evolving environment
  • BA/BS in marketing, business or computer science

Marketing Operations Specialist - 12519 ,

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