This monthly BlackLine update is published to keep you informed of customer success stories, upcoming events, helpful resources, best practices, and thought leadership from the leading cloud financial close solution.
In the News
StrategicCIO: Forget Digital Transformation—Digital Adaptation Is the Goal
While digital transformation is a key area of focus for growing organizations, digital adaptation is just as important. A linkage between customer knowledge and technology development has helped SaaS company BlackLine continue to expand its product offering even amidst uncertainty.
“We’re fortunate in having a close-knit executive team that listens to each other well,” says Pete Hirsch, CTO at BlackLine, a provider of finance and accounting automation solutions with 3,600 customers worldwide, including half the Fortune 100.
“Our marketing team, for example, is pretty leading edge. They understand our customer behaviors in a very serious way. We listen to what they tell us and support them back by developing the technology that solves these problems.”