Virgin Group Founder Sir Richard Branson to Deliver Keynote at BlackLine Annual User Conference 2014 in Chicago

Additional keynotes from ‘Crossing the Chasm’ Author Geoffrey Moore and Gartner VP John E. Van Decker headline 4-day client gathering showcasing latest innovations in financial software

LOS ANGELES – Oct. 13, 2014 – Global business legend and pop culture icon Sir Richard Branson, founder of The Virgin Group, will deliver the opening keynote at the BlackLine Annual User Conference 2014 slated for Sunday to Wednesday, Nov. 16 to 19, in Chicago. In his presentation, entitled “Screw Business as Usual,” Sir Branson is expected to draw on his business acumen spanning travel to telecommunications, health to financial services, and music to leisure, including building the world’s first commercial “spaceline,” as well as on his personal adventures and interests including competitive sailing and kitesurfing.

The following day Geoffrey Moore, renowned author of the iconic book “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers,” will share his insights on marketing technology products based on his experiences during the early start-up period in Silicon Valley. A third keynote will be given by John E. Van Decker, vice president of research at leading information technology research and advisory company Gartner, and a world recognized expert on financial software systems and applications. Mr. Van Decker will share his insights on the latest market trends and discuss how he sees leading-edge companies increasing efficiencies and mitigating compliance risk through process automation.

Accounting/finance managers and compliance executives around the world use the BlackLine Finance Controls and Automation Platform and its suite of applications to automate traditionally manual, labor-intensive and spreadsheet-driven accounting and finance processes. BlackLine’s 2014 User Conference will attract senior accounting and finance professionals from leading brand name companies across the globe for the 4-day event. Additional BlackLine User Conference speakers will include senior finance executives from many BlackLine client companies and partner firms.

At the BlackLine Annual User Conference, clients from around the world are given an opportunity to:

  • Learn best practices from BlackLine’s team of experts

  • Hear how experienced users from other companies, and in specific industries, creatively use BlackLine

  • Preview upcoming software enhancements

  • Directly influence the product direction going forward

The BlackLine Annual User Conference 2014 is taking place from Sunday to Wednesday, Nov. 16 to 19, at the Sheraton Chicago Hotel and Towers. For more information, contact BlackLine Vice President of Marketing Howard Goldstein at