BlackLine Systems Hires Enterprise Software Veteran as First Chief Marketing Officer
Leading cloud financial close software company expands executive team, adding former NetSuite CMO to lead global marketing strategy through period of rapid growth
LOS ANGELES – May 28, 2014 –Enterprise financial software company BlackLine Systems has expanded its executive management team, hiring David Downing, former chief marketing officer (CMO) of cloud ERP (Enterprise Resource Planning) leader NetSuite, as BlackLine’s first-ever CMO. Downing is an enterprise software veteran with deep cloud and ERP experience. In this new role, he will be responsible for driving BlackLine’s global marketing strategy as the company seeks to capitalize on the growing worldwide demand for solutions that drive greater efficiency, financial governance and risk management across the spectrum of financial operations.
“BlackLine became the market leader in automating and accelerating the financial close by building trusted client relationships around innovation, ease-of-use and a maniacal commitment to customer success,” said Downing. “There is an enormous market opportunity ahead to build on this foundation by delivering a wider range of cloud-based, financial operations solutions that address the core needs of efficiency and risk mitigation.”
Downing joins BlackLine with more than 30 years of experience at other leading enterprise software, cloud and ERP industry giants. He previously spent five years at NetSuite, most recently as senior vice president and CMO where he helped the company re-brand and re-tool to drive a major, multi-year initiative to scale up market, expanding from serving the ERP needs of small and medium-sized businesses to large global enterprises. Downing spent the previous 25 years in various senior marketing roles with other leading companies including SAP, Informatica, Oracle, Adobe, Seagate and Hill and Knowlton.
“David’s extensive experience leading marketing programs for various Software-as-a-Service and ERP leaders will provide tremendous value to BlackLine as we enter our next phase of aggressive growth,” Therese Tucker, CEO and Founder, BlackLine Systems, said. “David has been in the trenches in many different marketing positions and has been successful in helping many companies grow and expand their brands. We expect his leadership to help us clearly articulate to the market all the capabilities and benefits that BlackLine brings to our clients.”
Under Tucker’s direction, BlackLine Systems revenues have increased more than 50 percent annually for the past seven years. The company has seen substantial revenue increases since moving to a SaaS business model in 2008. In 2013, BlackLine partnered with Silver Lake Sumeru, the mid-market arm of leading technology-focused global private equity firm Silver Lake, to do a recapitalization of the company and drive its next phase of growth. The CMO appointment is one of several planned to round out the company’s management team in an effort to strengthen and complement existing resources as the company continues to grow globally.