AAA Northern California, Nevada & Utah Insurance Exchange to Join BlackLine Systems for Presentation at ProformaTECH 2013 in San Francisco

Event to address how technology impacts the strategic role of finance, accounting and treasury functions; BlackLine on board as Silver Sponsor

LOS ANGELES – March 18, 2013 – Leading financial close software provider BlackLine Systems will sponsor and have speakers at the upcoming ProformaTECH 2013 conference – an event focusing on technology’s impact on finance, accounting and treasury functions. A senior finance and business analyst from BlackLine client company AAA Northern California, Nevada & Utah Insurance Exchange will join BlackLine to discuss the return on investment that can be achieved by using technology to automate traditionally manual accounting functions, such as the account reconciliation process.

“We are very excited about the ProformaTECH conference,” said John Kogan, CEO of conference production company Proformative. “There is a huge need for this knowledge among corporate leaders. We are pleased to team with BlackLine, among other industry-leading companies, to offer finance and IT leaders a high-impact educational and networking event.”

The ProformaTECH conference will focus on the most pressing issues for CFOs in today’s increasingly complex and demanding environment. The conference will highlight how corporate finance leaders are redefining relationships with their IT colleagues to leverage technology in meeting business challenges. Other event sponsors include CompuWare, NetSuite and Zuora.

“We are proud to be aligned with many leading companies to bring this important event together,” said Howard Goldstein, VP of marketing, BlackLine Systems. “Attendees will hear from thought leaders at some of the most prestigious companies in the world about how optimizing and automating traditionally manual accounting processes can improve their finance functions.”

CFOs and other senior finance, IT and related professionals from public and private companies will benefit from the ProformaTECH conference. To learn more and to register, please visit

About BlackLine

BlackLine is a provider of cloud-based solutions that transform Finance and Accounting (F&A) by automating, centralising and streamlining financial close operations, intercompany accounting processes and other key F&A processes for large and midsize enterprises.  Designed to complement ERP and other financial systems, BlackLine’s cloud platform increases operational efficiency, real-time visibility, control and compliance to ensure end-to-end financial close management and accounting automation.

BlackLine’s mission is to continuously improve the quality, accuracy and efficiency of Finance and Accounting by centralising key functions within a single, unified cloud platform. Enabling customers to move beyond outdated processes and point solutions to a Continuous Accounting model, in which real-time automation, controls and period-end tasks are embedded within day-to-day activities. BlackLine helps companies modernise accounting operations with intelligent automation, ensuring more accurate and insightful financial statements and a more efficient financial close.  To date more than 2,800 companies with users in over 130 countries around the world trust BlackLine to help ensure balance sheet integrity and confidence in their financial statements.

BlackLine is recognized by Gartner as a Leader in its 2019 Magic Quadrant for Cloud Financial Close Solutions.

Based in Los Angeles, BlackLine also has regional headquarters in London, Singapore and Sydney servicing its 14 global locations.For more information, please visit


Ashley Dyer
Sr. Public Relations Manager
P. 818.936.7166

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