AAA Northern California, Nevada & Utah Insurance Exchange to Join BlackLine Systems for Presentation at ProformaTECH 2013 in San Francisco

Event to address how technology impacts the strategic role of finance, accounting and treasury functions; BlackLine on board as Silver Sponsor

LOS ANGELES – March 18, 2013 – Leading financial close software provider BlackLine Systems will sponsor and have speakers at the upcoming ProformaTECH 2013 conference – an event focusing on technology’s impact on finance, accounting and treasury functions. A senior finance and business analyst from BlackLine client company AAA Northern California, Nevada & Utah Insurance Exchange will join BlackLine to discuss the return on investment that can be achieved by using technology to automate traditionally manual accounting functions, such as the account reconciliation process.

“We are very excited about the ProformaTECH conference,” said John Kogan, CEO of conference production company Proformative. “There is a huge need for this knowledge among corporate leaders. We are pleased to team with BlackLine, among other industry-leading companies, to offer finance and IT leaders a high-impact educational and networking event.”

The ProformaTECH conference will focus on the most pressing issues for CFOs in today’s increasingly complex and demanding environment. The conference will highlight how corporate finance leaders are redefining relationships with their IT colleagues to leverage technology in meeting business challenges. Other event sponsors include CompuWare, NetSuite and Zuora.

“We are proud to be aligned with many leading companies to bring this important event together,” said Howard Goldstein, VP of marketing, BlackLine Systems. “Attendees will hear from thought leaders at some of the most prestigious companies in the world about how optimizing and automating traditionally manual accounting processes can improve their finance functions.”

CFOs and other senior finance, IT and related professionals from public and private companies will benefit from the ProformaTECH conference. To learn more and to register, please visit