Calabasas, Calif. - Feb. 24, 2009 - BlackLine Systems has appointed Howard Goldstein as Director of Marketing. Goldstein will head up new and expanded marketing initiatives for the company’s flagship automated reconciliation and financial close software suite.
“We’ve worked hard over the last few years to deliver a superior software solution to help accounting and finance department staff streamline their financial close process,” Therese Tucker, CEO, BlackLine, said. “But, admittedly, our focus to date has been on development of the product and customer satisfaction. We realized it was time to more actively market the software, so we’ve brought Howard on to spearhead that effort.”
Goldstein comes to BlackLine with more than 20 years of experience in senior sales and marketing positions. He also has served as chairman of several industry associations. In his new role at BlackLine, among other activities, Goldstein will be responsible for advertising, public relations, web site content, working with trade associations, company involvement at trade shows and organizing educational webinars.
Goldstein’s appointment comes on the heels of the company’s announcement that it has established operations in Sydney, Australia to serve customers in the Asia-Pacific (APAC) region. Goldstein also will serve as the liaison to initiate and coordinate marketing efforts overseas.
BlackLine is a provider of cloud-based solutions that transform Finance and Accounting (F&A) by automating, centralising and streamlining financial close operations, intercompany accounting processes and other key F&A processes for large and midsize enterprises. Designed to complement ERP and other financial systems, BlackLine’s cloud platform increases operational efficiency, real-time visibility, control and compliance to ensure end-to-end financial close management and accounting automation.
BlackLine’s mission is to continuously improve the quality, accuracy and efficiency of Finance and Accounting by centralising key functions within a single, unified cloud platform. Enabling customers to move beyond outdated processes and point solutions to a Continuous Accounting model, in which real-time automation, controls and period-end tasks are embedded within day-to-day activities. BlackLine helps companies modernise accounting operations with intelligent automation, ensuring more accurate and insightful financial statements and a more efficient financial close. To date more than 2,800 companies with users in over 130 countries around the world trust BlackLine to help ensure balance sheet integrity and confidence in their financial statements.
BlackLine is recognized by Gartner as a Leader in its 2019 Magic Quadrant for Cloud Financial Close Solutions.
Based in Los Angeles, BlackLine also has regional headquarters in London, Singapore and Sydney servicing its 14 global locations.For more information, please visit https://www.blackline.com/.