BlackLine Systems Adds Marketing Director
FINANCIAL SOFTWARE PROVIDER EXPANDS MARKETING EFFORT FOR AUTOMATED ACCOUNT RECONCILIATION, FINANCIAL CLOSE SOFTWARE SUITE
Calabasas, Calif. - Feb. 24, 2009 - BlackLine Systems has appointed Howard Goldstein as Director of Marketing. Goldstein will head up new and expanded marketing initiatives for the company’s flagship automated reconciliation and financial close software suite.
“We’ve worked hard over the last few years to deliver a superior software solution to help accounting and finance department staff streamline their financial close process,” Therese Tucker, CEO, BlackLine, said. “But, admittedly, our focus to date has been on development of the product and customer satisfaction. We realized it was time to more actively market the software, so we’ve brought Howard on to spearhead that effort.”
Goldstein comes to BlackLine with more than 20 years of experience in senior sales and marketing positions. He also has served as chairman of several industry associations. In his new role at BlackLine, among other activities, Goldstein will be responsible for advertising, public relations, web site content, working with trade associations, company involvement at trade shows and organizing educational webinars.
Goldstein’s appointment comes on the heels of the company’s announcement that it has established operations in Sydney, Australia to serve customers in the Asia-Pacific (APAC) region. Goldstein also will serve as the liaison to initiate and coordinate marketing efforts overseas.